CASE STUDY | DIGITAL MARKETING CAMAPIGN

This Content Strategy involved multiple channels. emails, owned assets and social media links pointed to this landing page, which offered a lead magnet that provides value in the form of a SEO SCORE. This only represents the top of the sales funnel for this campaign. Be sure to read the blog which highlights the successful final steps in this funnel.

Summary of results after 30 days:

• Ad spend = $0
• Landing page visitors = 316
• Landing page conversions = 172
• Landing page conversion rate = 54%

Platforms:

• Salesforce
• Microsoft Silverpop
• Unbounce
• Owned Assets (website, social media)